Promotional Calendars — Are They Just Limited To Complimentary Gifts?

“We put this question through again and again to determine its effectiveness.”

Business people have pursued typical and atypical methods to market their products. Promo calendars as complimentary gifts to partners or customers are one of them. As an effective marketing tool, it has a 94% retention rate with respondents.

But… are promotional calendars limited to complimentary gifts? Don’t they have any efficacy in business promotions? If they do, how do they fare?

Digging for pertinent information, we found that 74% of recipients remembered the company advertised on the calendar. Also, a near similar figure number of recipients said that they remember what that particular company advertised for. This speaks notably about the effectiveness of business promotions.

What are the functional advantages of promo calendars?

Rarely you would see a calendar (of the running year) being thrown away. Thus, it showcases the logo/signage/symbol of the company throughout the year. This display of a year-long time could etch in the minds of the recipients or people around them.

Planning tool — the calendar would be looked at for innumerable times throughout the year, considering the planning of travel, business schedules, tasks, project launches, conference events, etc. If you are gifting your partners or customers, you give them a planning tool!

Recipients of business calendars admire these gifts for their homes or offices. People enjoy getting beautiful calendars as complimentary gifts. Slimline calendars, wired calendars, desk calendars, etc. are some of the popular ones. Nowadays, the demand for bespoke calendars has surged.